BARRY CAN'T SWIM CONTINUES HIS METEORIC RISE, SELLING-OUT EVERY HEADLINE SHOW IN HIS EXTRAORDINARY CAREER SO FAR INCLUDING AN IMPRESSIVE 15K TICKETS (IN JUST TWO HOURS!) ACROSS THREE SHOWS AT LONDON'S BRIXTON ACADEMY IN NOVEMBER, WITH ROADBLOCK LIVE PERFORMANCES AT THIS YEAR'S GLASTONBURY AND COACHELLAFESTIVALS TOO. HIS ACCLAIMED 2023 DEBUT ALBUM ‘WHEN WILL WE LAND?’ WAS SHORTLISTED FOR THE 2024 MERCURY MUSIC PRIZE, AND SAW BARRY NOMINATED AT THE BRIT AWARDS 2024 IN THE DANCE ACT CATEGORY, AWARDED BREAKTHROUGH PRODUCER AT THE DJ MAG AWARDS, AND SHORTLISTED IN THE SCOTTISH ALBUM OF THE YEAR. NIMINO'S RUNAWAY HIT 'I ONLY SMOKE WHEN I DRINK CONTINUES TO FLY WITH OVER 40M+ STREAMS AND A TOP 50 PLACEMENT IN THE UK OFFICIAL CHARTS COMPANY. NINJA TUNE SECURED AN AIM AWARD NOMINATION FOR 'BEST INDIE LABEL' ALONG WITH NOMS FOR BARRY CAN'T SWIM, NABIHAH IQBAL, ACTRESS, AND GEORGE RILEY — MAKING NINJA TUNE THE LEADING LABEL IN TERMS OF NOMINATION NUMBERS AT THIS YEAR’S AWARDS. I. JORDAN WILL BE SPOTIFY GLOW’S UK/IE AMBASSADOR FOR JUNE (GLOW IS SPOTIFY’S LGBTQIA+ PROGRAM) NINJA TUNE HAVE 10 NOMINATIONS THIS YEAR AT THE LIBERA AWARDS, UP BY THREE IN COMPARISON TO LAST YEAR - SHOUTS TO JAYDA G, LP GIOBBI, FLOATING POINTS, SOFIA KOURTESIS, LITTLE DRAGON, ODESZA, YEULE, LOUIS COLE. 11 NINJA TUNE ARTISTS PLAYED COACHELLA THIS YEAR, WHICH IS A RECORD NUMBER FOR US. NINJA IS THE INDIE LABEL WITH THE MOST ARTISTS PLAYING COACHELLA. ONLY ONE LABEL WAS IN FRONT OF US WHICH WAS INTERSCOPE. GLASS BEAMS HAS REACHED 780K+ IG FOLLOWERS - THIS IS AN EPIC +674.7K GROWTH (+654%) OVER A 6-MONTH PERIOD! THEY NOW HAVE MORE FOLLOWERS ON THE PLATFORM THAN ESTABLISHED ARTISTS LIKE JUNGLE, THE NATIONAL, JAMES BLAKE, THE XX, GLASS ANIMALS, D4VD AND GERRY CINNAMON. NINJA TUNE HAD FOUR NOMINATIONS AT THIS YEARS BRIT AWARDS 2024 - ALBUM OF THE YEAR: YOUNG FATHERS - HEAVY HEAVY. GROUP OF THE YEAR: YOUNG FATHERS. ALTERNATIVE/ROCK ACT: YOUNG FATHERS. DANCE ACT: BARRY CAN’T SWIM. LP GIOBBI IS TIPPED OFF BY SPOTIFY AS 'AN ARTIST TO WATCH' IN 2024 - COMING AFTER A BIG YEAR REMIXING FOR THE LIKES OF TAYLOR SWIFT AND SELLING OUT HER ENTIRE US TOUR. WE SECURED 24 OOH BILLBOARDS FROM DSPS IN 2023 ALONE, ALONG WITH OVER $1.2M FUNDING FOR OUR ARTISTS ACROSS DSP'S SOCIAL MEDIA PLATFORMS AND 200+ PLAYLIST COVERS HIGHLIGHTING OUR ARTISTS. BARRY CAN’T SWIM WINS DJ MAG’S ‘BREAKTHROUGH PRODUCER’ AWARD AS PART OF THEIR ‘BEST OF BRITISH AWARDS 2023, THIS COMES HOT-OFF-THE-HEELS OF HIS UK TOP 10 DEBUT ALBUM ‘WHEN WILL WE LAND?’. BIG DADA WERE NOMINATED FOR ROLLING STONE UK'S RECORD LABEL AWARD. THE ROLLING STONE AWARDS AIM TO CELEBRATE THE BEST OF UK MUSIC, FILM AND TELEVISION. 'HEAVY HEAVY' BY YOUNG FATHERS HAS WON THE 2023 SCOTTISH ALBUM OF THE YEAR AWARD, TAKING THE PRIZE HOME AT THE PRESTIGIOUS CEREMONY IN STIRLING'S ALBERT HALLS. NOW U DO (DJ SEINFELD + CONFIDENCE MAN) BECAME THE MOST PLAYED SONG ON BCC RADIO 1 VIA A-LIST ROTATION IN OCTOBER 2023, REACHING AN AUDIENCE OF OVER 90M ON RADIO. THIS LEAD TO IT REACHING THE TOP 10 OF THE UK SHAZAM CHART. YOUNG FATHERS' BRILLIANT 'HEAVY HEAVY' RECORD WAS SHORTLISTED FOR A MERCURY FOR 2023. THEY WON THE AWARD WITH THEIR DEBUT 'DEAD' IN 2014 NINJA TUNE WON THREE AWARDS IN 2023 AT THE A2IM LIBERA AWARDS, INCLUDING; ODESZA - BEST ELECTRONIC RECORD FOR 'THE LAST GOODBYE', BICEP - BEST DANCE RECORD FOR THUNDERCAT RECENTLY RELEASED ‘NO MORE LIES’ WITH TAME IMPALA. AFTER RELEASE WE REACHED 14M MONTHLY LISTENERS ON HIS SPOTIFY PROFILE WITH OVER 2 BILLION STREAMS ACROSS PLATFORMS, PUTTING HIM IN THE TOP 500 STREAMING ARTISTS IN THE WORLD. THE TRACK IS CURRENTLY IN OVER 120 EDITORIAL PLAYLISTS. HE HAS WON 2 GRAMMY AWARDS, INCLUDING PROGRESSIVE R&B ALBUM IN 2021 FOR ‘IT IS WHAT IT IS’. ON TIKTOK: “THEM CHANGES - SPED UP” (AFTER THE ORIGINAL WENT VIRAL) SAW OVER 2M+ CREATIONS AND 4B+ VIEWS - MAKING THIS TREND SIGNIFICANTLY LARGER THAN STEVE LACY'S. BONOBO RELEASED HIS SEVENTH STUDIO ALBUM 'FRAGMENTS' REACHING #5 IN THE UK ALBUM CHARTS (EQUALING 2017’S ‘MIGRATION’) AND RECEIVED HIS FIRST BRIT AWARD NOMINATION. TRACKS FROM ‘FRAGMENTS’ WERE ADDED TO EVERY SPOTIFY NEW MUSIC FRIDAY PLAYLIST IN THE WORLD, IN TOTAL BONOBO HAS REACHED 1.5 BILLION STREAMS, 820K ALBUM SALES, BEEN NOMINATED FOR SEVEN GRAMMY AWARDS INCLUDING BEST DANCE/ELECTRONIC ALBUM AND SOLD OUT LONDON'S 10K CAPACITY ALEXANDRA PALACE 3 TIMES. ODESZA SOLD OVER 350K TICKETS (80% OF THEIR 2022 US AMPHITHEATRE TOUR) AND RECEIVED 10K ALBUM PRE-ORDERS IN ONE WEEK AFTER ANNOUNCING NEW ALBUM 'THE LAST GOODBYE', HAVE SURPASSED 5 BILLION CUMULATIVE STREAMS, FOUR GRAMMY NOMINATIONS, THEY WERE #3 IN THE BILLBOARD TOP 200 AND #1 DANCE/ ELECTRONIC ALBUM WITH ‘A MOMENT APART’ AND CERTIFIED GOLD IN USA AND AUSTRALIA. THEY SOLD OUT THE STAPLES CENTER, TWO RED ROCKS SHOWS WITHIN AN HOUR OF ON-SALE, THREE NIGHTS AT THE GREEK IN BERKELEY AND SOLD OUT 200+ SHOWS ON THEIR 2015/16 TOUR. THEY ALSO PERFORMED LIVE ON JIMMY KIMMEL. ON RELEASE DAY OF TSHA’S SEMINAL ALBUM CAPRICORN SUN, SPOTIFY LAUNCHED 5+ BILLBOARDS ACROSS NEW YORK CITY AND LONDON, SHE ALSO GRACED THE COVER OF 6 PLAYLISTS INC MINT - THE LARGEST DANCE/ELECTRONIC PLAYLIST ON THE PLATFORM; 2X PREMIUM HOMEPAGE TAKEOVERS WENT LIVE + 7X MOBILE HOME BANNERS ALSO WENT LIVE. AT APPLE MUSIC 2+ HERO BANNERS WER ACTIVATED IN THE US + UK DRIVING LISTENERS TO THE RELEASE; TSHA FEATURED ON 2 PLAYLIST COVERS GLOBALLY, RECORDED A VOICE NOTE FOR ZANE LOW TO ACCOMPANY THE FEATURE AND SHE DID AN EXCLUSIVE SELECTS PLAYLIST FOR THE PLATFORM. ON THE AMAZON MUSIC FRONT, WHILE SHE HAD NUMEROUS PLATFORM FEATURING, THEY HOSTED THE CAPRICORN SUN LAUNCH EVENT (CAPRICORN CARNIVALE) AT THE VINYL FACTORY IN CENTRAL LONDON - WITH 500 SIGN UPS, 1K+ RSVPS, AND FEATURED A Q&A WITH TSHA, AN ATMOS LISTENING ROOM, AND A GOAT PETTING ZOO. BLACK COUNTRY, NEW ROAD REACHED #3 AND #4 IN UK ALBUM CHARTS WITH TWO ALBUMS IN ONE YEAR ALSO REACHING #4 IN THE BILLBOARD TASTEMAKER ALBUM CHART, NOMINATED FOR THE MERCURY MUSIC PRIZE, HAD MULTIPLE 5 STAR REVIEWS, FEATURED IN NUMEROUS END OF YEAR LISTS AND A SOLD-OUT HEADLINE TOUR ACROSS UK AND EUROPE. SAMPA THE GREAT WON THREE ARIA AWARDS AND 2 AUSTRALIAN MUSIC PRIZES INCLUDING ALBUM OF THE YEAR FOR ‘THE RETURN’, AND FEATURED ON A NYC TIMES SQUARE BILLBOARD. HIATUS KAIYOTE RELEASED THEIR LATEST ALBUM 'MOOD VALIANT' ON BRAINFEEDER AND WAS NOMINATED FOR BEST PROGRESSIVE R&B ALBUM AT THE GRAMMY AWARDS AND BEST SOUL/R&B ALBUM AT THE ARIA AWARDS. BICEP LANDED #2 IN THE UK ALBUM CHARTS WITH 'ISLES', RECEIVED TWO BRIT AWARD NOMINATIONS, SOLD OUT TWO ALEXANDRA PALACE SHOW (20K TICKETS), REACHED #1 IN THE SHAZAM TOP 200 UK CHART, WON 'DANCE RECORD OF THE YEAR' AT THE INAUGURAL BBC RADIO 1 DANCE AWARDS AND HAD THE HOTTEST RECORD ON BBC RADIO 1 A-LIST, TWICE. TYCHO RECEIVED A GRAMMY NOMINATION FOR BEST DANCE/ELECTRONIC ALBUM FOR ‘WEATHER’ AND SOLD OUT RED ROCKS IN COLORADO. WE HAVE PREVIOUSLY RELEASED RECORDS BY MERCURY PRIZE WINNERS YOUNG FATHERS, PEGGY GOU, DIPLO, KAMASI WASHINGTON, RUN THE JEWELS, KELIS & ABRA. LITTTLE DRAGON RELEASED THEIR SIXTH ALBUM ‘NEW ME, SAME US’ TO CRITIAL ACCLAIM, COLLABORATED WITH KALI UCHIS, MOSES SUMNEY AND MOST RECENTLY JID. NINJA TUNE HAVE COLLABORATED WITH JAPANESE FASHION LABEL SASQUATCHFABRIX IN 2018 AND 2021, CARHARTT WIP ‘RELEVANT PARTIES’ PROJECT IN 2020, ERICA SYNTHS ON THE ZEN DELAY IN 2019, AIAIAI ON RECYCLED TMA-2 HEADPHONES AND FIELD DAY TO HOST THE MAIN STAGE AT THE FESTIVAL IN 2021. 
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Formed in London by Matt Black and Jonathan More, the duo known as Coldcut in 1990, Ninja Tune has established itself as one of the world’s leading independent record labels, etching its story into the pages of ground-breaking British music. Now a bonafide global music institution it is synonymous with diverse, uncompromising releases and equally visionary artists, committed to pushing the boundaries of music and campaigns — from the sweatiest basement clubs to the Royal Albert Hall, from underground classics to Mercury Prize-winning albums and a Grammy award. Founded 30 years ago, the label has consistently defied genres whilst achieving both critical and commercial success.

Other labels under the Ninja Tune umbrella include Counter Records, Big Dada Records;  relaunched in 2021 as a label run by Black, POC, and Minority Ethnic Ninja Tune staff members for Black, POC, and Minority Ethnic artists, Technicolour Records and Flying Lotus’ Brainfeeder Records.

Recent and current projects include: Bonobo, Bicep, Black Country, New Road, Barry Can't Swim, Ben Böhmer, Thundercat,  Little Dragon, Hiatus Kaiyote, DJ Seinfeld, Floating Points, Jayda G, salute, I Jordan, Young Fathers, ODESZA, Maribou State, The Cinematic Orchestra, Tycho, TSHA, Sofia Kourtesis, Sampa The Great, Actress & more. Ninja Tune alumni include Diplo, Kelis, Kamasi Washington, Peggy Gou, Run the Jewels, Roots Manuva, Marie Davidson, Kae Tempest, Abra, MF Doom and more.

The Ninja Tune Team

Ninja Tune has over 70 full time staff spanning London, Los Angeles, Berlin, Paris and a long established network of international distributors and publicists. We have in-house press, marketing, DSP, artwork and physical sales departments alongside publishing and sync.

The Ninja Tune in-house press team consists of three publicists who are all based in the UK. They have vast knowledge of the online promo landscape with a contacts book to match. With the rise of streaming and importance of playlisting, their knowledge and insight regarding plugging of tracks and building relationships is an invaluable asset and a natural crossover for our playlisting strategy.

The Digital Department is jointly led by the Head of Global Digital Sales and Head of Digital Strategy, both based in Los Angeles. Members of the wider Digital Marketing and Distribution teams are based in both London and Los Angeles. The digital team consists of a core team within our largest digital market (USA) and they have been running the best-in-class streaming and sales campaigns in close collaboration with Spotify, Apple Music et al since 2016. Over the years, the team have expanded the label’s digital reach, processes and visibility across an ever-shifting global digital landscape where the team are responsible for ensuring Ninja Tune’s digital strategy is constantly on the cutting edge. 

The marketing department consists of a dedicated team of product managers in the UK and US. There are 14 PMs globally and all artists are assigned two PMs- one based in the UK and one in the US to help lead and deliver the best campaign for the artist.

IN NUMBERS

  • 14.2 billion
    streams

  • 8.5 million
    physical sales

  • 182k
    followers

  • 148.2k
    followers

  • 3.2 billion streams

    322k Likes

  • 55k label
    followers

  • 52 x UK Top 40

  • Multiple Billboard Top 200

  • Multiple iTunes Electronic #1

Awards & Accolades

  • AIM
    LABEL OF THE YEAR INNOVATOR AWARD

  • Gilles Peterson Worldwide Awards
    LABEL OF THE YEAR

  • Mixmag
    #1 LABEL

  • DJ MAG
    Label of the year

  • TSUGI
    Best 10 Labels

  • 2x Mercury Awards and multiple nominations

  • GRAMMY Award
    1 x Grammy award and multiple nominations

  • IVOR NOVELLO
    Multiple nominations

  • 2 x AMP Awards

  • 4 x ARIA Awards

  • SHAZAM #1 In UK Top 200 Charts

  • 2 x Brit Award nominations

  • 3x A2IM Libera Awards and multiple nominations

To find out more about the awards that Ninja Tune have won over the years, click here

Distribution & Publicity

Ninja Tune have presence in all the major territories in the world, with a global distribution and promotion network. Hover over the key territories on the interactive map below for further information.

UK

UK distribution through PIAS (most publicity, digital distribution and retail marketing is done inhouse via excellent and dedicated departments). The Ninja Tune in-house press team consists of publicists James Heather (2003) & Tom Adcock (2013) who are assisted by Lauren Davison (2017). External publicity: Dog Day Press, Technique, Bleached Communications, Listen Up, Toast.

North America

Distribution through Redeye, publicity & radio via various: Motormouth, Biz 3, Shorefire, Co-Sign, In2une.

Germany

Label manager Max Brudi, PR manager Pat Cavaleiro (both based in Berlin). Distribution through Rough Trade DE, external publicity via a variety of PR teams and radio pluggers: Versterker, Beats International, Ballyhoo Media, Guesstimate.

Italy

Family Affair (publicity by Good Ones)

France

Label manager Jonathan Gourmel (based in Paris). Distribution through PIAS, publicity via various PR companies and radio pluggers depending on project: I See Colors, Obviously PR, La Mission, Sarah Ababsa, MPC Prod, MMC.

Benelux

Distribution & publicity through PIAS. Occasional additional external PR via Mattan Records, HIJ, Jorissey Mulder etc.

Scandinavia

Distribution & publicity through Playground.

Japan

Distribution (including digital) & publicity through Beatink. Album campaigns and domestic CD pressings via our local distributor Beatink.

Switzerland

TBA

Canada

Redeye (publicity by Take Aim)

Austria

Rough Trade DE (distribution), publicity and radio plugging: Pat Cavaleiro (Ninja Tune Berlin)

Spain

PIAS

Portugal

Vortex

Greece

Rockarolla

Russia

Music Ltd for distribution. Press, radio, DSP pitching and social media management through Noux

Poland

No Paper

Czech Republic

PIAS

Hungary

Neon

Slovakia

Wegart

Slovenia

Matrix Music

Israel

Lev Music Group

South Africa

Just Music

New Zealand

Border Records

Korea

Feel Music

China / Hong Kong / S.E. Asia

Publicity, DSP pitching and various Social Media Management from Split-T in China, distribution by Love Da in Hong Kong, Secret Signals & misc solutions in Taiwan, S.E. Asia and India.

Turkey

GRGDN

Latin America

Various external PR teams including D Music Marketing, Movida Musica, Malfi Co.

AUSTRALIA

Label management, distribution & publicity through Inertia. External publicity servicing via various PR companies: Thinking Loud, Positive Feedback, Here For Good. Campaigns are managed by Inertia liaising and our London and/or Los Angeles offices depending on requirements. Additional label management and strategy by The Annex.

LOS ANGELES

A dedicated North American office based in LA with teams across multiple departments including digital strategy, streaming, marketing, A&R and sync.

DSPs

Ninja Tune approaches the streaming world as the current most vital platform for music revenues worldwide and allocates its resources accordingly. Our streaming servicing, promotion and analysis encompass our entire Digital staff, as well as our wider Promotions and Press team, so we ensure not only is catalogue delivered directly to the highest standard and to major platforms across all continents, its visibility and potential for promotion across playlist and on-platform promo are maximized.

Over the past few years, the Ninja Tune Digital Sales team has secured and driven highly successful, industry-leading campaigns at major digital streaming and download platforms, enabled through our deep relationships with editors, label and artist reps at Spotify, Apple Music, Pandora, Amazon, YouTube and more. Some highlights include:

• Spotify and Apple Above The Line Marketing campaigns for multiple artists (Thundercat, BRONSON, Floating Points, Sampa The Great, ODESZA, Young Fathers, Bonobo, Jayda G), including prime real-estate billboards in NYC, LA, Chicago, London, Premium Homepage Takeovers and impactful digital marketing campaigns driving significant streams and followers

SALUTE - NEW YORK
JAYDA G - TORONTO
HIATUS KAIYOTE - MELBOURNE
YAYA BEY - TIMES SQUARE
BARRY CAN'T SWIM - LEICESTER SQUARE (ALTAR)
BARRY CAN'T SWIM - LEICESTER SQUARE
BICEP - LEICESTER SQUARE
BARRY CAN'T SWIM - LEICESTER SQUARE
MARIBOU STATE - LEICESTER SQUARE
JAYDA G - TORONTO
JAYDA G - LEICESTER SQUARE
JAYDA G - TIMES SQUARE
JAYDA G - TORONTO
THUNDERCAT X TAME IMPALA
LP GIOBBI
ODESZA
LP Giobbi
TSHA
JAYDA G
BRONSON
THUNDERCAT
SAMPA THE GREAT

• Floating Points digital campaign - Spotify partnership resulted in outstanding coverage on the album release date, including immersive projections of the album imagery, mapped onto a high-footfall building in East London. A visualizer microsite was created to take the experience offline, with unique videos for each track on the album

FLOATING POINTS

• Excellent playlisting and promotional opportunities around Spotify’s flagship POLLEN playlist including bespoke vertical video for Thundercat’s “Overseas” and Sampa the Great’s “Leading Us Home,” paid social campaigns for Thundercat and 혜진 Park Hye Jin, playlist cover for Thundercat, and over 20 tracks included in POLLEN this year alone

NILÜFER YANYA - POLLEN
YAYA BAY - POLLEN
SOFIA KOURTESIS - POLLEN
THUNDERCAT
SAMPA THE GREAT

• Multiple playlist takeovers and covers for Spotify’s electronic flagship playlist ‘Altar’ from artists such as Bonobo, Floating Points, Jayda G, 혜진 Park Hye Jin, DJ BORING, Ross from Friends, Tycho, Romare, TSHA, and Denis Sulta. In the US, multiple playlist takeovers and covers on ‘mint’ including Jayda G, ODESZA, Kasbo

MILD MINDS - ALTAR
TSHA - ALTAR
FLOATING POINTS - ALTAR
TYCHO - ALTAR JAPAN
ELKKA - ALTAR
BONOBO - ALTAR
JAYDA G - ALTAR
BICEP - ALTAR
LP GIOBBI - ALTAR
DJ SEINFELD - ALTAR
TSHA - ALTAR
MACHINEDRUM X TINASHE - ALTAR
SALUTE - ALTAR
I. JORDAN - ALTAR
BICEP - ALTAR
ELKKA - ALTAR JP
BARRY CAN'T SWIM X SURYA SEN - ALTAR JP
SOFIA KOURTESIS - ALTAR JP
BARRY CAN'T SWIM - ALTAR JP
FLOATING POINTS - ALTAR
BARRY CAN'T SWIM - ALTAR
SOFIA KOURTESIS - ALTAR JP
BARRY CAN'T SWIM - ALTAR JP
MARIBOU STATE
JAYDA G
TSHA
혜진 Park Hye Jin
VTSS
BONOBO
I JORDAN
BICEP
JAYDA G
DJ BORING
JAYDA G

• Spotify UK featured 혜진 Park Hye Jin as their RADAR: First Listen Artist of the Week. RADAR is Spotify's emerging artist programme designed to help key artists make an impact with their debut defining release by deepening their connection with fans

혜진 PARK HYE JIN

• Thundercat and Little Dragon included in Spotify Germany’s above-the-line campaign surrounding the launch of their flagship OFF POP campaign, which included outdoor advertising, paid social and digital ads, and playlist covers / editorial playlisting for both artists. Since then Róisín Murphy has graced the cover of the playlist after releasing the first single (CooCool) from her album Hit Parade.

LP GIOBBI
49TH AND MAIN
METRONOMY
ROOSEVELT
POOLSIDE
ROOSEVELT
LITTLE DRAGON
THUNDERCAT
RÓISÍN MURPHY

Spotify asked Ninja Tune about our experience of using their tool 'Showcase' and how we impliment it within our campaigns. They featured us on their Spotify For Artists website summarising the tool. 

Spotify Showcase

• ODESZA Playlist Takeover of Spotify’s electronic flagship ‘mint’ week of the album release, which included outdoor billboards, an exclusive live video element in the playlist and listed a total of 11 album tracks on playlist premiere driving significant streams week of the album release

• TSHA and ODESZA covers for Spotify’s ‘Mint’ playlist that boasts over 5.8 million followers 

CARLITA
LP GIOBBI
SALUTE - MINT JP
LP GIOBBI
ODESZA
TSHA

The future of dance. Spotify tips off LP Giobbi as an artist that will make their mark in 2024.

LP GIOBBI - ARTIST TO WATCH

• Yaya Bey was one of the first artists to be asked to take part in Spotify's MATEO Residency programme. MATEO Residency is an invitation-only opportunity to come to their state-of-the-art facilities in Los Angeles and utilize their world class recording studios to write, record, and collaborate.

MATEO Residency

• Yaya Bey was referenced in Spotify's 2023 Stream On event. Video of the event here. She is seen around 38:21 when talking about their live show functions.

YAYA BEY - SPOTIFY'S STREAM ON EVENT

• Spotify Fans First events for multiple artists - ODESZA Superfans (top streamers) were invited to celebrate the release of A Moment Apart with ODESZA and meet the artists for an afternoon of driving Go-Carts and fan engagement including an album Q&A, photo opportunities, a signing session and exclusive ODESZA ‘A Moment Apart’ Goodie Bags including vinyl. Fans were encouraged to share pictures of the event using the hashtag #SpotifyFansFirst

ODESZA Pre-Release Page

• Another talked about Fans First Event for Little Dragon in Los Angeles at Moonlight Rollerway, where the band held a midnight rollerskating disco with top fans, including a curated playlist from Little Dragon, exclusive signed posters for the event with the Spotify QR code included & a recap video with paid spend from Spotify

• First in class creative use of Spotify’s Canvas toolkit. Fans were encouraged to upload their own packshot for Tycho’s single “Easy” to social media, and the best ones were uploaded to Tycho’s back catalogue tracks as Canvas. Multiple Ninja Tune-created Canvas have been used for Spotify’s marketing purposes

Poolside has been selected to participate in Spotify's Countdown program! This is still in beta and not many artists are invited to participate (despite many asking to), so this is a fantastic win!! 
 
We last secured this for ODESZA around The Last Goodbye - making them the first Indie act to have participated in this program. 
 
POOLSIDE - COUNTDOWN

• Spotify Global Home Banner, Marquee Promotions, Fans First direct-to-fan-email campaigns, and Premium Homepage Takeovers for multiple artists, (혜진 Park Hye Jin, BRONSON, Thundercat, Jayda G, Little Dragon, more)

TSHA - NMF SOCIAL PROMOTION
BONOBO - HOMEPAGE PROMOTION
BICEP- MOBILE HOMEPAGE PROMOTION
THE MIDNIGHT - MARQUEE PROMOTION
LITTLE DRAGON - MARQUEE PROMOTION
THUNDERCAT - HOMEPAGE TAKEOVER
혜진 PARK HYE JIN - HOMEPAGE TAKEOVER
LITTLE DRAGON - HOMEPAGE TAKEOVER
BRONSON - HOMEPAGE TAKEOVER

• Spotify global playlist concept 'Track IDs' are playlists curated by DJs in collaboration with the Spotify editorial team (all tracks will be selected by the DJs). Jayda G was chosen as one of the first producers to curate these playlists. The playlists are updated regularly, with the aims of driving discovery in the electronic music space and providing DJs with a better platform to connect with their audience on Spotify. There is a significant marketing plan and budget behind the playlists. Since the inception of the concept TSHA, VTSS and Sofia Kourtesis also have their own playlist

BARRY CAN'T SWIM
JAYDA G

• Spotify Clips is an on-platform, short-form video format developed specifically for artists that offer the opportunity to story tell within playlists. Spotify Fresh Finds is a series of playlists dedicated to surfacing the best new music from developing independent artists, here Big Dada artist Yaya Bey discusses her EP "The Things I Can't Take With Me"

YAYA BEY - FRESH FINDS
YAYA BEY - SPOTIFY CLIP

• Spotify Fresh Finds showcasing independent and emerging talent from across the globe including Anz, who has been featured on the cover of this playlist

GLASS BEAMS
Anz - Fresh Finds Basement

• TSHA included in Spotify's 'Black History is Now' campaign, celebrating Black History month. The OOH was live in London, Glasgow, Leeds and Bristol. She was also included in Soundcloud UK's Black History month initiative. This involved artist curated playlists (TSHA's playlist here), with Soundcloud heavily supporting these playlists on the UK homepage, and was featured in the blog post announcing the initiative. In honour of Women's History Month, YouTube put TSHA on the cover of their Women of Electronic playlist

TSHA, Spotify
TSHA, Soundcloud
TSHA, YouTube

• Additional Spotify editorial playlist covers and milestones

CARLITA - INDIE DANCEFLOOR
NIMINO - !!!
YUKIMI - INDIE HIGHLIGHTS
BARRY CAN'T SWIM - PORTAL
NIMINO - DANCE GENERATION
TSHA - DANCE RISING
BARRY CAN'T SWIM - ALL NEW DANCE
NILÜFER YANYA - THE INDIE LIST
NILÜFER YANYA - ALL NEW INDIE
NIMINO - DANCE HITS
NIMINO - PORTAL
NIMINO - ME RIGHT NOW
CARLITA - DANCE RISING
NIMINO - NEW DANCE REVOLUTION
LP GIOBBI - METROPOLIS
TSHA - OBSESSED
SALUTE x PIRI - PLANET RAVE
TSHA - NEW DANCE REVOLUTION
NILÜFER YANYA - INDIE ALL STARS
NILÜFER YANYA - TODAY'S INDIE ROCK
ODESZA - CREAMY
GIRL ULTRA - EL NUEVO INDIE
DJ SEINFLED - OPEN AIR
YAYA BEY - VANGUARD
YAYA BEY - GROOVIN' R&B
DJ SEINFELD - NEW DANCE BEATS
HIATUS KAIYOTE - ALT HERE
BARRY CAN'T SWIM - OYSTER
BARRY CAN'T SWIM - DANCE RISING
TSHA - NMF DANCE
NILÜFER YANYA - THE INDIE LIST
NILÜFER YANYA - THE NEW ALT
GIRL ULTRA - NOVEDADES INDIE
JASPER TYGNER - NEW DANCE REVOLUTION
49th AND MAIN - INDIE DANCEFLOOR
GLASS BEAMS - UNTITLED
MACHINEDRUM X TINASHE - METROPOLIS
SALUTE - NEW DANCE REVOLUTION
SALUTE - METROPOLIS
BICEP - PORTAL
HIATUS KAIYOTE - RIFFS & RUNS
HIATUS KAIYOTE - VANGUARD
MIGUEL-ATWOOD-FERGUSON - X-Over ジャズ!
SOFIA KOURTESIS - ORACLE
SOFIA KOURTESIS - THE LOFT
SOFIA KOURTESIS - NEW MUSIC FRIDAY DANCE
BARRY CAN'T SWIM - METROPOLIS
BARRY CAN'T SWIM - NEW DANCE REVOLUTION
BEN BÖHMER - ELECTRONIC RISING
YEULE - THE WISHLIST
SALUTE - JUICE
YEULE - MISFITS 2.0
TSHA X ELLIE GOULDING X GREGORY PORTER - NEW DANCE BEATS
SOFIA KOURTESIS - PORTAL
BARRY CAN'T SWIM - PORTAL
KASBO - OYSTER
ODESZA X YELLOW HOUSE - METROPOLIS
LITTLE DRAGON - INDIE SHUFFLE
CONFIDENCE MAN X DJ SEINFELD - UK HOUSE MUSIC
DJ SEINFELD X DJ SEINFELD - PORTAL
CONFIDENCE MAN X DJ SEINFELD - OYSTER
CONFIDENCE MAN X DJ SEINFELD - NMF DANCE
ROOSEVELT - METROPOLIS
JAYDA G - DANCE RISING
THUNDERCAT X TAME IMPALA - INDIE ALL STARS
THUNDERCAT X TAME IMPALA - ALT NOW
49TH & MAIN - A BREATH OF FRESH ÉIRE
49TH & MAIN - PEACH
JAYDA G - THE DANCE LIST
YUELE - THE OTHER LIST
THUNDERCAT X TAME IMPALA - BUTTER
NABIHAH IQBAL - PORTAL
LP GIOBBI x SOFI TUKKER - NEW MUSIC FRIDAY DANCE
BLACK COUNTRY, NEW ROAD - THE OTHER LIST
TSHA, SOFIA KOURTESIS & BONOBO - 10 BEST ELECTRONIC SONGS OF 2021
BLACK COUNTRY, NEW ROAD - TOP ALBUMS DEBUT GLOBAL
ANZ - SOULTRONIC
ODESZA - NEW DANCE BEATS
BLACK COUNTRY, NEW ROAD - ALT_ITUDE
BLACK COUNTRY, NEW ROAD - THE OTHER LIST
FOLLY GROUP - POST PUNK 2k
TSHA - TOP SHELF ELECTRONIC
TSHA - UK HOUSE MUSIC
박혜진 PARK HYE JIN - FRIDAY CRATEDIGGERS
박혜진 PARK HYE JIN - TOP SHELF ELECTRONIC
BARRY CAN'T SWIM - UK HOUSE MUSIC
BONOBO & JORDAN RAKEI - SOULTRONIC
BONOBO - METROPOLIS
BONOBO - ELECTRONIC RISING

• An excellent relationship with Apple / Apple Music 1 including several New Music Daily cover features accompanied by first plays by Zane Lowe (Thundercat x3, BRONSON, Jayda G, Bicep), Zane Lowe’s World Record (Sampa the Great, Little Dragon), several danceXL cover features (Bicep, Jayda G, BRONSON), Ebro Darden first play & in-person interview (Sampa the Great), and several on-air Matt Wilkinson interviews (Black Country, New Road)

YEULE
BICEP
TSHA
NILÜFER YANYA
CARLITA
GEORGE RILEY
THUNDERCAT X TAME IMPALA
ODESZA
TSHA - Jackfruit Radio show
ANZ
HIATUS KAIYOTE
THUNDERCAT
JAYDA G
BICEP
BRONSON
I JORDAN
BONOBO - THE ZANE LOWE SHOW GUEST
BLACK COUNTRY, NEW ROAD
LITTLE DRAGON

• Apple Music Original Content Opportunities including a "Song Story" feature (Thundercat). Thundercat and Tycho participated in artist takeovers of editorial playlists (Future Funk and Today’s Chill, respectively)

THUNDERCAT
THUNDERCAT
THUNDERCAT

First-ever global independent label to partner with Apple Music on their recently launched album animation feature. This new feature is designed to provide a richer experience for listeners by helping set a mood or accentuate the concept of an album before hitting play. 

Apple Music invited Ninja Tune to produce DJ Mixes for multiple artists on our roster. This includes a dedicated page on the platform for the mixes + prominent features through out the app. 

Ninja Tune DJ Mixes

• TSHA, Anz and 박혜진 Park Hye Jin were selected as Apple Music Up Next Artist activation. Apple Music selects two artists a month for this program, with each getting a week’s Hero placement on our Browse page, #1 positioning in the Up Next playlist and featuring on the new Up Next Category Page

49th & Main - Apple Music UK's Up Next Artist
박혜진 Park Hye Jin - Apple Music Korea's Up Next Artist
ANZ - Apple Music UK's Up Next Artist
TSHA - Apple Music UK's Up Next Artist

• Additional Apple Music playlist and homepage support

LP GIOBBI x SOFI TUKKER - NEW MUSIC DAILY
TSHA - Electronic cover
ANZ - #1 on the Apple Music US/UK Electronic page on the Video slider
TSHA - Best New Tracks & New Releases Apple Music homepage
TSHA - Essentials Artist Playlist
Jordan Rakei - Apple Music's Beneath The Stars
VTSS - Apple Music's HOOPS
ANZ - Apple Music's Dance XL

• An excellent relationship with Amazon Music includes above-the-line partnerships, including Amazon Music Billboards for Thundercat at the Beverly Center in Los Angeles, multiple Amazon Originals partnerships (Jayda G, Thundercat), HD ATMOS mixes (The Midnight), custom Alexa utterances, a New Year's Eve 'Choose Your NYE DJ' activation featuring TSHA in NYC, and more.

 

 

BEN BOHMER - NEW YORK CITY
NILÜFER YANYA - LEICESTER SQUARE
GLASS BEAMS -
BICEP - LEICESTER SQUARE
SALUTE - OUTERNET SQUARE
TSHA X ELLIE GOULDING X GREGORY PORTER - OLD STREET
JAYDA G - TORONTO
JAYDA G - TIMES SQUARE
ODESZA X YELLOW HOUSE - TIMES SQUARE
SALUTE - SHOREDITCH
LP GIOBBI - COACHELLA
LP GIOBBI - TIMES SQUARE
ODESZA - TIMES SQUARE
TSHA - LEICESTER SQUARE
JAYDA G
THUNDERCAT
TSHA

Signals is Amazon's destination for everything indie electronic and Ninja Tune have secured many playlist additions and multiple covers. 

BONOBO
BICEP
JASPER TYGNER
SOFIA KOURTESIS
ROISIN MURPHY
ANZ
ACTRESS

• Additional playlist covers at Amazon.

BEN BOHMER - ELECTRONIC FEELS
NIMINO - FRESH DANCE
JAYDA G - THE SOUND OF MODERN HOUSE
TSHA - FRESH DANCE
CARLITA - THE SOUND OF MODERN HOUSE
NILÜFER YANYA - STAY INDIE
FLOATING POINTS - FRESH ELECTRONIC
LP GIOBBI - DEEP HOUSE NOW
ROOSEVELT - SPEAKING ALTERNATIVE
GIRL ULTRA - CORRIENTE ALTERNA
TSHA - DANCE UK
NILÜFER YANYA - FRESH INDIE
GIRL ULTRA - NECTAR LATINO
CARLITA - NECTAR
METRONOMY - SPEAKING ALTERNATIVE
MACHINEDRUM X TINASHE - FRESH ELECTRONIC
YAYA BEY - THE HIGH END
I JORDAN - RAVE SYSTEM
KASBO - ELECTRONIC FEELS
SALUTE - DANCE UK
I. JORDAN - RAVE SYSTEM
MINDCHATTER - FRESH ELECTRONIC
MIGUEL-ATWOOD-FERGUSON - CRESCENDO
MIGUEL-ATWOOD-FERGUSON - FRESH CLASSICAL
GEORGE RILEY - BREAKTHROUGH UK
GEORGE RILEY - NECTAR
SOFIA KOURTESIS - ALTERLATINAS
POOLSIDE - NEON CHILL
I JORDAN X PLANNINGTOROCK - RAVE SYSTEM
I. JORDAN + PLANNINGTOROCK - PROUD
BEN BÖHMER - ELECTRONIC FEELS
TSHA X ELLIE GOULDING X GREGORY PORTER - BRAND NEW MUSIC
TSHA X ELLIE GOULDING X GREGORY PORTER - ELECTRONIC FEELS
ROOSEVELT - NEON CHILL
ELKKA - HOUSE EVOLUTION
BARRY CAN'T SWIM - DEEP HOUSE NOW
TYCHO - ELECTRÓNICA HOY
SALUTE - UKG NOW
ROOSEVELT - FRESH INDIE
ROOSEVELT - INDIE DANCE
BLACK COUNTRY NEW ROAD - THE SETLIST
THUNDERCAT X TAME IMPALA - STAY INDIE
LITTEL DRAGON - INDIE DANCE
LP GIOBBI X SOFI TUCKER - NECTAR
TSHA - BEST OF ELECTRONIC 2021
ODESZA - ELECTRONIC FEELS
TSHA - NEON CHILL
BLACK COUNTRY NEW ROAD - NOVITÀ ALTERNATIVA

Ninja Tune has been pitching to the new DSP - Tik Tok Music - since its inception, already securing multiple playlist covers and playlist adds across the platform. Building a great relationship with Tik Tok including several editiorial playlist additions in the UK and US, including 'Travel & Vlog' (ODESZA, Little Dragon, Thundercat, TSHA), 'US Electronic' (Kasbo, TSHA), 'Discovery' (Thundercat), 'Hip Hop' (Sampa The Great) and more.  ODESZA was featured in 'The Year on TikTok: Top 100' piece as a result of 'A Moment Apart (ODESZA Cover)' being one of the "Unexpected Hits and Niche Discoveries" on the platform. Bicep was included in Tik Tok's newsletter as one of the 'Artists of the Week' and their most recent album 'Isles' was featured as a banner on Tik Tok UK's homepage

ROOSEVELT - CRISP
TSHA - CRISP
LP GIOBBI - MELLORGANIC
GIRL ULTRA - ELECTRONICA LATINA
SMOOVE R&B
MACHINEDRUM - RAVE RISING
KASBO - MELLORGANIC
ELKKA - MELLORGANIC
TYCHO - RAVE RISING
YAYA BEY - SMOOVE R&B
SOFIA KOURTESIS - MELLORGANIC
BEN BÖHMER - MELLORGANIC
yeule - Electric Feels
BARRY CAN'T SWIM - MELLORGANIC
ROISIN MURPHY - DANCE HITS
MARIBOU STATE - MELLORGANIC
TIK TOK 'TRAVEL & VLOG' PLAYLIST- ODESZA
TIK TOK 'HIP HOP' PLAYLIST- SAMPA THE GREAT
BICEP- TIK TOK UK BANNER

• High profile Thundercat banner feature on Tik Tok's homepage pushing to Thundercat's viral hit 'Funny Thing'. The song was selected by TikTok US to be the associated hashtag for the #VibeWithUs challenge, which trended globally and amassed over 6 billion views. The platform also selected Thundercat as the face of their 'Travel & Vlog' playlist initiative in partnership with Apple Music and they ran a paid media campaign for this playlist initiative expected to reach upwards 25 million impressions. As a result of all of this, the song was included in a Tik Tok/ Merlin webinar as an example of a top sound on the platform

THUNDERCAT- TIK TOK HOMEPAGE BANNER
THUNDERCAT- #VIBEWITHUS
THUNDERCAT- TIK TOK COVER
THUNDERCAT- TIK TOK/MERLIN WEBINAR

• DEEZER playlist support for Park Hye Jin, Anz and TSHA

FLOATING POINTS - ELECTROPOLIS
BONOBO - NEW ELECTRONIC
NILÜFER YANYA - NEW ALTERNATIVE
METRONOMY - INDIE ELECTRO
YAYA BEY - CRUSH
BICEP - NEW ELECTRONIC
HIATUS KAIYOTE - CRUSH
FLOATING POINTS - NEW ELECTRONIC
SOFIA KOURTESIS - DREAM HOUSE
YEULE - ANTI
ACTRESS - NEW ELECTRONIC
ROISIN MURPHY - NEW ELECTRONIC
CONFIDENCE MAN X DJ SEINFELD - NEW ELECTRONIC
YEULE - FLUID
THUNDERCAT X TAME IMPALA - NEW ALTERNATIVE
박혜진 Park Hye Jin - Dance & EDM Album of The Week
Anz - New Electronic cover
TSHA - New Electronic cover

• Tidal support for TSHA and Black Country, New Road amongst others 

BICEP - RAVE 24/7
TSHA - START THE DANCE
FCUCKERS - RISING ELECTRONIC
BONOBO - RAVE 24/7
BONOBO - SIGNAL
BICEP - FUTURE PROOF
JAYDA G - FRESH HOUSE
FLOATING POINTS - SIGNAL
ELKKA - FUTURE PROOF
ODESZA - FRESH HOUSE
JASPER TYGNER - RAVE 24/7
BICEP - SIGNAL
TSHA - FRESH HOUSE
GIRL ULTRA - THE ALTERNATIVOS
YAYA BEY - R&B RISING
BICEP - RAVE 24/7
MIGUEL-ATWOOD-FERGUSON - OUT THERE
SOFIA KOURTESIS - ENTSPANNTE ELECTRONICA
SOFIA KOURTESIS - FRESH HOUSE
BARRY CAN'T SWIM - DOLBY ATMOS
FLOATING POINTS - RAVE 24/7
I JORDAN X PLANNINGTOROCK - RAVE 24/7
SOFIA KOURTESIS - RISING ELECTRONIC
TSHA - RINSED
BLACK COUNTRY, NEW ROAD - REDAKTIONS-FAVORITEN

YouTube playlist cover support for Barry Can't Swim, Roisin Murphy and Little Dragon to highlight a few.

LP GIOBBI - OOH LA
TSHA - OOH LONDON
JAYDA G - OOH UK
TSHA - ELECTRONIC BEATS
LP GIOBBI - DEEP HOUSE HEAT
TSHA - OOH
SALUTE - ELECTRONIC BEATS
BICEP - NEW ELCTRONICA
BICEP - ELECTRO HYPE
BICEP - OOH - HOLLAND PARK
FLOATING POINTS - NEW ELECTRONICA
BARRY CAN'T SWIM - NEW ELECTRONICA
ODESZA - NEW ELECTRONICA
BARRY CAN'T SWIM - ELECTRONIC BEATS
ROISIN MURPHY - ALT FREQUENCIES
LITTLE DRAGON - LEFT OF THE DIAL

Barry Can't Swim was selected as Soundcloud’s Ascending artist for the month of April 2024. The programme spotlights and promotes emerging artists across the platform, which includes OOH billboard placements in London, New York & Los Angeles

New York
New York
London

• Pandora support for multiple artists including ODESZA and TSHA

TSHA - INDIE ELECTRONIC
NIMINO - HOUSE RULES
NIMINO - CHILL HOUSE
BONOBO - OUTPUT
ODESZA - OUTPUT
HIATUS KAIYOTE - RHYTHM & BREW
TSHA X ELLIE GOULDING X GREGORY PORTER - HONEY
THUNDERCAT X TAME IMPALA - ALTERNATIVE R&B
LP GIOBBI x SOFI TUKKER - WOMEN IN ELECTRONIC COVER
ODESZA - Output cover
TSHA - Output cover

• The label featured as a Curator on all major platforms, an entry point for fans to discover and engage with Ninja Tune releases from the source - cited numerous times in platform internal showcases

Ninja Tune continue to develope a close relationship with Peleton, pitching music and securing above-the-line activations. 

Recently we secured LP Giobbi a spot in the much coverted All For One festival. This lead to the LP Giobbi Stretch class reaching the #3 highest-performing class of this year's festival out of over 100 classes. Her total track engagement (track likes/loves) on the platform increased by +4.5x. Our internal reporting indicate exponential growth for "All I Need" with a +511% increase in usages

LP GIOBBI - ALL FOR ONE

TV

Thundercat live on The Late Show with Stephen Colbert, November 2021
Black Country, New Road’s Echoes Sessions on ARTE, France (2020)
Little Dragon x COLORS (2020)
Thundercat - DWDD (NL) (2020)
Little Dragon - P3 Guld (SE) (2019)
Sampa The Great - C A Vous (FR) (2019)
Young Fathers on Later with Jools Holland (2018)
Bonobo on Last Call with Carson Daily (2017)
ODESZA live on Jimmy Kimmel, October 2017
Thundercat live on Later... with Jools Holland, April 2017

Music Videos

Video by Woosung Kang
Director: Maxim Kelly Production Company: Caviar Executive Producer: Eleri Evans Producer: Zoe Travica
Director: Dave Bullivant Skater: Harrison Peterkin
Produced by Foreign Family Collective & In The Flicker Directed by Sean Kusanagi
Director - Bailey Tom Bailey Production company - Hellmouth Pictures Producers - Ben Pengilly & Kieran Nolan Jones
Directed by Lawrie Miller and Anz Illustrated by Natalie Agatte Animated by Lawrie Miller and Felix Von Liska
A Yours Truly Production Directed by Babak Khoshnoud Produced by Stacey Thiel
BICEP "APRICOTS"
DIRECTOR: MARK JENKIN
PRODUCER: JOEL SPENCER
BONOBO “KERALA”
DIRECTOR: BISON
PRODUCER: SONYA SIER
DIRECTOR OF PHOTOGRAPHY: BEN FORDESMAN
FLOATING POINTS “LAST BLOOM”
DIRECTED AND PRODUCED BY HAMILL INDUSTRIES
PRODUCER: BELÉN PALOS
DIRECTOR OF PHOTOGRAPHY: NATHAN GRIMES 
SAMPA THE GREAT “FINAL FORM”
DIRECTOR - SANJAY DE SILVA
PRODUCER - CARL PIRES, SANJAY DE SILVA & MIRANDA ANZARUT
CINEMATOGRAPHER - BARUN CHATTERJEE
YOUNG FATHERS “TOY”
DIRECTOR: SALOMON LIGTHELM
PRODUCER: KATIE LAMBERT, SORCHA BACON 
LITTLE DRAGON “LOVER CHANTING”
DIRECTOR: JACK WHITELEY & JOE WILLS
PRODUCER: EMMA WELLBELOVE, LEAH DRAWS
ODESZA FEAT. NAOMI WILD “HIGHER GROUND”
DIRECTOR/PRODUCER: NIMA NABILI RAD
DIRECTOR OF PHOTOGRAPHY: SAM KING
PRODUCTION COORDINATOR: PHIL SANDELL
BICEP “GLUE”
FILM BY JOE WILSON
EXECUTIVE PRODUCERS: SASKIA WHINNEY & FREDDIE FRASER-FORSYTH
PRODUCER: CARLA STEINBERG
MARIBOU STATE FEAT. NORTH DOWNS “KINGDOM”
DIRECTOR - DAVID HORSBURGH
PRODUCER - HAYLEY WILLIAMS
VFX - CLAIRE PINEGAR, FREDDIE HOTTINGER, JAE HO HWANG, TERESA GASCO COLOURIST - TIM SMITH
THUNDERCAT (FEAT. HAIM, KALI UCHIS, & QUINTA BRUNSON) “DRAGONBALL DURAG” 
DIRECTED BY ZACK FOX
PRODUCED BY ZACK FOX
SAMPA THE GREAT “TIMES UP”
DIRECTED BY SANJAY DE SILVA
PRODUCED BY TESSA MANSFIELD-HUNG

Radio

  • Annie Mac ‘Hottest Record’ Radio 1, UK

  • BBC Radio 1 Music playlisting, Radio 1's first official Future Artist + subsequent, Tune of the Week on Radio 1, Radio 1's Residency

  • Triple J most played tracks, Australia

  • BBC Radio 6 Music playlisting, UK

  • NACC (US) Top 200 peak at #2, #1 most added on the NACC Top 200 chart

  • Multiple German Airplay top 200 entries, ODESZA, Bonobo, Little Dragon

  • France Inter! playlisting

  • Multiple J-Wave TOKIO Hot 100 Chart entries, Thundercat, RAC, ODESZA (Japan)

  • Live sessions: Radio 6 (UK), Radio 1 (UK), KCRW (US), KEXP (US), Triple J (AUS)

  • Multiple NPR Tiny Desk Concerts, US

  • Sirius XM playlisting, US

  • KEXP playlisting, US

LITTLE DRAGON - NPR TINY DESK CONCERT 2023
Bonobo live on KEXP, April 2022
Jordan Rakei live on Mahogany Session, December 2021
PVA live on KEXP at home, March 2021
Sampa The Great live on NPR Music Tiny Desk (home) Concert, February 2021
Little Dragon live on NPR Music's Tiny Desk (home) Concert, June 2020
Jordan Rakei live on NPR Music's Tiny Desk Concert, January 2020
Live Sessions on KEXP- Maribou State, 2019
BBC Radio 6 Music Live- Maribou State, 2018
ODESZA live on KEXP, September 2017
Radio 1 - VTSS - Future Dance
Radio 1 - Barry Can't Swim - Radio 1 Playlist
NTS - A Haloween Transmission - Forest Swords
Radio 1 - Barry Can't Swim - Tune Of The Week
6 Music - Ravers Hour
6 MUSIC - Exclusive First Play
Radio 1 - Tune of the Week
Radio 1 - Future Artist of the Month

Press

FCUKERS - NOTION
BARRY CAN'T SWIM - NOTION
TSHA - ROLLERCOASTER
LP GIOBBI - BILLBOARD
THUNDERCAT - EPOCH
MACHINEDRUM - MUSICTECH
I JORDAN - MIXMAG
SALUTE - DJ MAG
BARRY CAN'T SWIM - ROLLING STONE UK
BARRY CAN'T SWIM - THE TIMES
BARRY CAN'T SWIM - DJ MAG - BREAKTHROUGH PRODUCER 2023
ACTRESS - PITCHFORK (BEST SONGS OF 2023)
BARRY CAN'T SWIM - THEN GUARDIAN
H31R - PITCHFORK
MIGUEL-ATWOOD-FERGUSON - THE GUARDIAN
FOREST SWORDS - PITCHFORK
SOFIA KOURTESIS - PITCHFORK
ACTRESS - PITCHFORK
ACTRESS - MIXMAG
BARRY CAN'T SWIM - MUSIC TECH
FOREST SWORDS - PITCHFORK
LP GIOBBI - DJ MAG US
SOFIA KOURTESIS - PITCHFORK
BRAINFEEDER - CRACK
ROISIN MURPHY - ATTITUDE
ROISIN MURPHY - EVENING STANDARD MAGAZINE
JAYDA G - BILLBOARD
BARRY CAN'T SWIM - NOTION
SALUTE - BILLBOARD
THUNDERCAT X TAME IMPALA - ROLLING STONE
ROISIN MURPHY - VOGUE
JAYDA G - DJ MAG COVER
YOUNG FATHERS - THE NEW YORK TIMES
TSHA - DISCO POGO
TSHA - FINANCIAL TIMES
THE BUG - CRACK
TSHA - THE GUARDIAN
THUNDERCAT - TNO
I JORDAN - DJ MAG
TSHA - DJ MAG
BONOBO - DJ MAG
THUNDERCAT - RED BULL BULLETIN
BARRY CANT SWIM - DJ MAG
Disco Pogo Magazine
TSHA - MIXMAG COVER
BICEP- MIXMAG COVER
THUNDERCAT - WIRE COVER
PEGGY GOU- MIXMAG COVER
ODESZA - BILLBOARD
BLACK COUNTRY, NEW ROAD - MOJO
BLACK COUNTRY, NEW ROAD - PITCHFORK BEST NEW MUSIC
BLACK COUNTRY, NEW ROAD- PITCHFORK REVIEW
JULIANNA BARWICK - NY TIMES FEAUTES (PART 1)
PEGGY GOU - ES MAGAZINE COVER
HIATUS KAIYOTE - GUARDIAN GUIDE COVER
JULIANNA BARWICK - CRACK 'DOWNTIME' FEATURE
JULIANNA BARWICK - PITCHFORK REVIEW
OCTA OCTA - PITCHFORK BEST NEW TRACK
BLACK COUNTRY, NEW ROAD - THE SCOTSMAN
JAYDA G - MIXMAG COVER
BLACK COUNTRY, NEW ROAD - PITCHFORK
HELENA HAUFF - CRACK COVER
FLOATING POINTS - NY TIMES FEATURE
PEGGY GOU- NME FEATURE
FLOATING POINTS - DJ MAG COVER

Social Media Pilots

Thundercat - Meta ‘Add Yours’ Sticker 

To launch June 2023. Meta has invited Thundercat to participate in an opportunity to test their new product Add Yours. Thundercat will be the only artist using this exclusive product with Meta. The new product draws attention to Thundercat’s page, makes it easier for users to share “No More Lies” posts on Instagram, and builds community amongst the Thundercat fanbase. The feature invites Thundercat to create a prompt for others to respond to & share UGC. Thundercat would post the prompt as a Reel, and users respond via the sticker. Submissions will be selected and populate into a custom Instagram landing page, as a way to reward fans.

Roisin Murphy - YouTube Multi-Format Fund

$25K grant secured in exchange for participation in YouTube’s features. This includes Afterparty, music video premieres, live redirect, and Shorts. This is a highly, highly competitive grant and it was a massive win that we were able to secure this for Róisín!

ODESZA - Meta ‘To Be Yours’ Boost Amplification

Launched from March 2023, with a budget of 45K USD (30K in the US and 15K in EMEA). Meta ran their first ever engagement ad boost on ODESZA’s ‘To Be Yours’ main release asset. Previously, Meta ran traffic ads when supporting releases. 

This secured 19.1M views on the To Be Yours Reel - which is 60x higher than average, along with over 15M Impressions and 4.6M Reach on Reels. ODESZA have gained 15K followers since the single release.

ODESZA - Meta Music Drops

Launched around album release / release of “Love Letter” - March 2022. This was a new feature that enables artists to alert fans of upcoming new releases, allowing fans to set a reminder, easily create Reels with the new music, link directly into DSPs for easy streaming, and more. Intention Plays across all Reels with the track: 6.1M

Bicep - TikTok Livestream

TikTok UK hosted a livestream of Bicep’s show at Alexandra Palace in December 2022. Supported posts and banners from TikTok UK prior to the livestream

At the tim more than 113k people watched the livestream and Bicep gained almost 1k new TikTok followers. TikTok profile views went up by 250% over the weekend. Water TikTok usages went up by 75%, including 800 new creations over the weekend, which accounts for half the total usages of the track (1.6k). Bicep livestream posts performed 2.5x better than average on Instagram at the time and the livestream average watch time was of 1m1sec, including average watch time of followers 10m40secs, other viewers 0m41secs.

Product Marketing

NINJA TUNE X ERICA SYNTHS ZEN DELAY (2019)

Bringing together the best of the digital and analogue worlds, the Zen Delay is a BPM-synched stereo delay line, combining extreme feedback ranges for dub and experimental lo-fi effects with a multi-mode 24 dB synth filter and valve overdrive.

Check out the Zen Delay in action here & for more information please see here.

NINJA TUNE X SASQUATCHFABRIX. X BEAMS (2018)

In 2018, Ninja Tune collaborated with high end fashion brand Sasquatchfabrix. and Japanese retailer BEAMS to release a clothing capsule collection exclusive to their BEAMS Harajuku store. The collection, consisting of multiple t-shirts, trousers, jackets and hats, sold out instantly gaining press coverage on Hypebeast and Highsnobiety.

Watch the trailer from Japanese visual artist Yoshirotten here.

CARHARTT WIP X NINJA TUNE MERCHANDISE (2020)

Ninja Tune were commissioned by Carhartt to art direct and co-design a collection for them as part of the Relevant Parties project, along with other independent labels. The project included a podcast series; one with the former FACT magazine editor Chal Ravens who interviewed Ninja Tune founders Coldcut on the history of the label, and a Carhartt x Ninja Tune show on NTS with a performance by Little Dragon. The collection manifested in several products - hooded sweatshirts, long sleeve t-shirts and a tote bag. A cassette compilation of Ninja Tune releases was also sold as part of the collection and stocked in streetwear stores globally. 

NINJA TUNE x AIAIAI (2021)

The new TMA-2 Ninja Tune Edition headphones - made from the label’s recycled vinyl.

Watch the trailer and find out more by visiting aiaiai.audio/ninja-tune

"We teamed up with aiaiai, to develop a custom TMA-2 Headphone made from recycled vinyl.

The new TMA-2 Ninja Tune Edition exemplifies our joint vision of doing things better. With a creative approach to sustainability and through experimentation, we continuously focus on reducing our impact on the planet."

 

NINJA TUNE X BLEEP (2021)

A Bleep exclusive design by in-house creative Sofia Lucarelli

See the full range of our Bleep merch collaboration here

Outdoor Marketing

BONOBO, TATE MODERN (2022)
BONOBO, BARBICAN (2022)
BONOBO, MARBLE ARCH (2022)
SAMPA THE GREAT, NYC TIMES SQUARE (2020)
PARK HYE JIN, TOKYO (2021)
FLOATING POINTS, BERLIN (2019)
SAMPA THE GREAT, SYDNEY (2019)
YOUNG FATHERS, LONDON (2018)
MARIBOU STATE, LOS ANGELES (2018)
BONOBO, LONDON (2017)

Physical Retail

NINJA TUNE x ROUGH TRADE - LABEL FOCUS IN STORE DISPLAY
BLACK COUNTRY, NEW ROAD - BIG LOVE RECORDS, TOKYO COLLABORATION
THUNDERCAT - VARIOUS RETAIL MARKETING (JP)
BONOBO - FNAC SPAIN DISPLAY
FLOATING POINTS - CONCERTO WINDOW DISPLAY, RUSH HOUR DISPLAY (NL)
THE CINEMATIC ORCHESTRA, JAPAN IN STORE
FLOATING POINTS - VARIOUS RETAIL MARKETING (JP)
FLOATING POINTS - HOLOGRAPHIC FINISH JCD DOMESTIC RELEASE (JP)
TYCHO - WEATHER RELEASE PARTY - MEXICO 3
TYCHO - WEATHER RELEASE PARTY - MEXICO 2
TYCHO - WEATHER RELEASE PARTY - MEXICO 1
TYCHO - WEATHER RETAIL MARKETING (JP)

Creative Marketing

HIATUS KAIYOTE - 'MAKE FRIEND' QUIZ GAME - 2024

For Hiatus Kaiyote's album 'Love Heart Cheat Code' we launched the Make Friend quiz game which you can play here: https://make-friend.com/ 

The goal of the game is to correctly complete the quiz and “make friends” with all the characters. Everyone who completed the game gets a download of the 8bit version of the song, and one lucky winner recieved a scrapbook handmade by the band which covers their career. The grand prize winner will submit a photo of themselves to be included in the book, proving that they have "made friend" for life with the band!

In addition, the game prominently featured the pre-order / pre-save for the upcoming album ‘Love Heart Cheat Code’

The Ninja Tune team prides itself on developing the artist’s concept and vision into a cohesive campaign narrative and visual palette. We seek to tell the story through a multitude of media; from visual teasers to full-length music videos, from large scale outdoor marketing to in-store displays, bespoke teasers and animations for each album track to merch and fan incentives. Some creative marketing highlights include:

BICEP 'ISLES' CAMPAIGN (2021)

Bicep's second album 'Isles' was released in early 2021 during the Covid- 19 pandemic and with fan engagement being at the core of the campaign, it was important to find creative ways to create excitement in a time when they couldn't physically intereact with fans.

The duo's visual identity was key, and from the outset the team worked with Degrau (a design studio) to create a bold and unique visual aesthetic which would be instantly recognisable and engaging across both online and print medium, in animated and static form.

DSPs partnered with the label in new ways because they were excited by the creative element of the campaign. One of the initiatives involved turning Bicep's album artwork into an Instagram filter. In the first week of launch, it had a total of 390.8k impressions, 75.3k opens and 36.7k captures.

 

Fans were encouraged to tag Bicep on their filter posts. Once the posts started flooding in, the Ninja Tune team curated over an hour of filter creations that were projected onto iconic cultural buildings in London including the Barbican and Tate Modern, and the Mac in Belfast. These were streamed live on Instagram stories bringing together the global Bicep community at a time when they could not gather. 

The team also set up a WhatsApp group of core fans, who were invited to join via QR code. Bicep communicated info about the album, videos and singles, offering up behind the scene content and voice notes ahead of any official announcement. Fans went on to spread the message to their friends, across social media groups and platforms such as Reddit etc.

 

BICEP MUSIC ALLY CAMPAIGN OVERVIEW

Music Ally campaign overview. 

THE CINEMATIC ORCHESTRA ‘TO BELIEVE’ CAMPAIGN (2019)

Ninja Tune exclusively revealed the unannounced new album tracklist of The Cinematic Orchestra 'To Believe' album via the Spotify Canvas in a form of a treasure hunt. Eight of the top streaming The Cinematic Orchestra tracks had a unique Canvas attached to them that one by one revealed the tracklist of 'To Believe'. Each Canvas also told you where to look for the reveal of the next track title.

The album announcement was then marked by the general release of the new single ‘A Caged Bird/Imitations of Life’ featuring Roots Manuva. The track was revealed via an innovative website only accessible on offline devices - a paradox illuminating the album’s core question of “what to believe?" The 12” was available in independent record stores around the world and sold out in a matter of hours! This album teaser website had pick up from FACT, Vinyl Factory and more.

FLOATING POINTS ‘CRUSH’ CAMPAIGN (2019)

In 2019, Floating Points reunited with Barcelona-based Hamill Industries for the 'Crush' album campaign, creating the album artwork and multiple music videos. November saw Floating Points sell out Printworks, London with an ambitious live A/V show using Hamill Industries bespoke visuals projected over 100M of venue wall.

Watch Floating Points live at Printworks London here.

BONOBO ‘MIGRATION’ CAMPAIGN (2017)

Neil Krug was hired as art director for the 'Migration' album, capturing the album artwork, images for the campaign and footage for the 'Break Apart' music video in the Mojave desert. The album artwork was translated into a wall mural in Los Angeles and London to announce the forthcoming record. Additionally, music videos directed by Bison and Oscar Hudson were also commissioned and nominated for multiple awards.

The limited-edition deluxe vinyl was packaged with four art prints and a 28-page zine featuring works from Neil Krug, Simon Green, actor Russell Porter and authors Robert Macfarlane and Will Asho. The 'Migration' tour culminated in sell-out shows at London’s Alexandra Palace playing to 20,000 fans across two nights.

Migration was nominated for best dance/electronic album with the single 'Bambro Koyo Ganda' nominated for best dance recording at the 2018 Grammy Awards.

ODESZA ‘A MOMENT APART’ CAMPAIGN (2017)

The third album from ODESZA 'A Moment Apart' was released 8th September 2017 and reached #3 in the US Billboard chart and was recognised by the Grammy Awards with nominations for best dance/electronic album and best dance recording for the single 'Line of Sight'.

ODESZA took their pioneering live show to dizzy new heights at Coachella 2018 by working with Intel and their Shooting Star drones. 420 drones took to the air above the stage while Harrison and Clay performed. The 'A Moment Apart' tour culminated in a 25,000 person sellout show at Los Angeles State Historic Park.

Counter Records commissioned photographer Seanen Middleton for the album and singles artwork. The art was translated into a large-scale mural in Seattle, the band’s hometown, as well as billboards around Los Angeles including Amoeba Records rooftop & Coachella and Chicago.

In 2019 Counter Records released a limited edition box-set containing a 128- page full-colour book with photographs of the entire 'A Moment Apart' journey from album creation through 'The Finale', and six 9”x12” posters of original artwork from live show visuals and album art, including one poster numbered and signed by the band.

LEON VYNEHALL ‘NOTHING IS STILL’ CAMPAIGN (2018)

'Nothing Is Still', Leon Vynehall’s debut album on Ninja Tune, was a project in three parts; the album, a novella and a film. The novella, written by Max Sztyber and Leon Vynehall was part of the deluxe vinyl box-set, designed by Trevor Jackson, which also included a large fold-out poster of the Pol Bury album artwork. The singles 'Movements (Chapter III)' and 'Envelopes (Chapter VI)' were made into short-films directed by Young Replicant.

ACTRESS ‘AZD’ CAMPAIGN (2017)

Prior to Actress’ 2018 album 'AZD', we handpicked key journalists and DSP editorial teams to attend a listening event in a non-traditional setting. Expanding on the album’s visual aesthetic and the artist’s vision, we arranged the album to be played in full during a game of Laser Quest. We had great feedback from all key contacts involved and received acclamatory reviews from Pitchfork to The Guardian to Resident Advisor.

In anticipation of the forthcoming 'AZD' album, Ninja Tune released a series of cassette tapes from three mysterious artists. Each track on the cassette was a track from the unannounced album which drummed up lots of hype around the record with fans and journalists guessing it was Darren (Actress). 'AZD' is a conceptual work based around the idea of chrome. From this, the Ninja Tune marketing team extended the concept to all aspects of the campaign: from the chrome outer bag to Ninja Tune purchasing a chrome mannequin for live shows and press shots - a key figure in the campaign.

ACTRESS NEW RELEASE ‘88’ BESPOKE WEBSITE (2020)

After announcing on Twitter that Actress was going to release a new album on Bandcamp in 24 hours, Ninja Tune created a bespoke website for fans within 12 hours. The idea around it was that fans were required to guess the answer to the clue "fate with love" on the website whoisactress.com, which would then give them access to the new release on Bandcamp.

The 88 download came with a PDF detailing the long-awaited Actress album ‘Karma & Desire’ that is due on October 2020. The new 17-track LP includes a number of features and collaborations that are obscured by ∆ symbols.

THE MIDNIGHT 'MONSTERS' CAMPAIGN (2020)

There have been many creative marketing initiatives around The Midnight's 'Monsters' campaign. The Midnight's Scavenger Hunt was one, launched on 1st October 2020, that all started with a floppy disk containing a clue sent to one lucky fan. Fans worked in unison to piece together a URL hidden within a dial-up tone in the intro track on The Midnight’s new album 'Monsters' - for the last few days the website featured a gradually increasing loading bar. On the 1st October, a chat hosted by the user (an album character called ‘lost_boy84’) began to guide fans through clues corresponding to each track from the album released one day at a time up through October 14th. Each correctly answered clue was followed by a reward in the form of products such as early builds of cover art and old demos. The script for the chat was written collaboratively by the band themselves. 

The final clue went live two days before release of the 'Horror Show' EP and directed fans to a Twitch livestream where they premiered a stream of their Amazon Exclusive 'Horror Show' EP in conjunction with Amazon / Twitch. 1000 fans attempted the first clue within 24 hours whilst coming together across Twitter, Discord, Reddit, and other platforms to discuss what they found and form further theories. The band’s 700 person Discord channel grew significantly and was extremely active throughout, and the band joined a special Zoom Party with participants on the Friday of release to surprise fans.

Another creative marketing initiative that Ninja Tune implemented was a prom-themed playlist generator. This playlist site came about for the third single in the campaign 'Prom Night'. It was discussed how the label could tie in the song with what people remember about prom night and the nostalgic feeling that gets people thinking back to their prom. 

The team built a Bespoke Playlist Generator for 'Prom Night' to drive album streams and pre-orders (pre-saves / pre-adds) on Spotify and Apple Music. On a dedicated website, users inputted their name and the date (month and year) of their high-school prom for a "prom-themed" playlist, consisting of the top 40 tracks of that month. Spotify and Apple Music users could share the playlist on their preferred DSP. Spotify users were also served a unique and personalized playlist cover to share on socials. The custom playlist generator reached 2.9k site visits, 7,990 plays of tracks on the site, and 4,054 playlists generated overall within the first 48 hours after launch.

Ninja Tune also ran a remix competition alongside releasing an almost 300 track Midnight stems compilation on Bandcamp. The stems for all the tracks on the album were available for individual download (costing $1 each) but the band made all the stems for the track ‘Deep Blue’ available for free download as a teaser so fans and budding remixers could play around with them. Fans were encouraged to make a remix using the stems, to then be uploaded as UGC. This was another way for the band to engage with fans during the album campaign- it worked as a new push for the album, a revenue driver in its own right (with each stem being charged for, but at a price that is affordable to those seeking to enter the competition) and a way to give a new remixer a foot up.

SAN HOLO 'bb u ok?' CAMPAIGN (2021)

San Holo released his first single ‘bb u ok?’ from his new album in late 2020 and engaged with fans by launching an advent style digital calendar around the “Holodays” on December 1st running until 25h December. The artist released a “gift” for fans every day in this period, which provided fun extra content for fans around the holidays. This campaign lived across socials and DSPs with all content being posted and engaging with Instagram, Facebook, YouTube, TikTok, Discord etc.The “bb u ok?" website featured an interactive button that fans can press to hear the phrase ‘bb u ok?’ There was a heat map / counter displaying global fan interaction with the button and the site featured an anthology of the entire 25 day Holoday Calendar (tumblr style) that updated each day below the button and heatmap. The button on the website had hit over 2million clicks in one day after San pushed it on Twitter 

Another initiative to engage San Holo fans with his new music was a new 'Bless Boost' playlist generator site;  https://blessboost.bbuok.com/

The site invited fans to “chat” with San Holo, as he asked you various questions to get an idea of how you’re feeling at that moment. The site then generated a score out of this. It then matched fans with a playlist generated via matching that score against the track valence properties provided by Spotify, Apple Music and Deezer metadata for a wide selection of tracks that the artist curated (including his latest singles, of course). Fans then saved the playlist (following San where possible also) and shared on socials.

 

SAN HOLO campaign overview

Music Ally campaign overview. 

ODESZA X HP COACHELLA 2022

ODESZA and HP collaborated for HP's Coachella Antarctic Dome activation. Some of ODESZA's new music will serve as the score to the activation, which features the work of nine different digital artists.

Publishing

Information on our latest syncs can be found in the Placements page at justisntmusic.com. The JIM website also contains information on our roster, sub-publishers and history. Detailed information about recent syncs, our admin setup and the relationship between JIM & the Ninja Tune labels is presented below.

Administration

JIM’s administration department is second to none, comprising of five dedicated members of staff charged with registering the copyrights in the UK and administering their registration worldwide through our network of sub- publishers. They ensure every penny of royalties generated by the catalogue worldwide is licensed, tracked, collected and accounted. They liaise with writers’ management and labels to secure setlists, audio, licensing information and tour data, and with broadcasters and producers to catalogue cue sheets, syncs and media plans to distribute to societies and our sub-publishers.

Sync + Promo

JIM’s award-winning sync and promo dept competes at the top end of the sync licensing world with an impressive record of licensing to pedigree brands and projects in advertising, film, video games and TV. The team’s job is to establish and maintain relationships in the UK & US sync industry, procure briefs and pitch music accordingly, organize mail-outs and gig invites and devise licensing strategies, for example - special sync-only samplers, sync showcases at advertising agencies or targeting specific contacts with exclusive upfront material and so on. Our sync staff also travel regularly to the main EU media capitals (Amsterdam, Paris and Berlin/Hamburg) to keep in touch with clients in those local markets. All this work is mirrored by our North American sub-publisher Third Side Music, with whom we work very closely on US sync. Three members of staff are based in our office in Los Angeles working in conjunction with Third Side and regularly visiting New York, San Francisco, Chicago, Detroit amongst other media cities to establish an even stronger presence in the US. See at the bottom for a very selective list of some of our syncs, recent and historic.

JIM Bespoke

This is our creative services department comprising the following projects and initiatives.

Music Supervision: We have an established music supervisor working on pedigree projects from our office. Having such immediate access to our roster and catalogue makes their work finding music easier but also provides opportunities for our writers with aspirations to score in TV and film.

Bespoke Composition “Work For Hire”: Access to top-end sync opportunities exposes us to the growing demand amongst music users for bespoke music, often required on a tight schedule and sometimes without demo fees. For those artists willing and able to respond to such requirements there is the potential for lots of work and lucrative income streams (see bottom of this document for examples).

Production Music Library

Putting to use the wealth of unused music our roster has sitting on their hard-drives, our Ninja Tune-branded production music library (launched in 2017) represents the equivalent of the label within the music library market - an independent and creative alternative to the mainstream - and promises to provide income streams for non- commercial music. Visit ninjatuneproductionmusic.com.

A&R + Co-writes

JIM’s relationship with Ninja Tune provides ready access to a network of hundreds of artists, writers and producers and we are continually initiating collaborations within that network. Beyond that, our longstanding presence within the global music community means we maintain relationships with a plethora of external label and publishing A&Rs and artist managers through which our writers are exposed to frequent co-write opportunities - songs have been recorded and released by Childish Gambino, The Weeknd, Mac Miller, The Internet, Kelela, Tricky, Massive Attack and Kendrick Lamar amongst others.

Sub-Publishers

Third Side Music - USA, Canada
French Fried Music - France
Freibank Music - Germany, Austria, Switzerland, Bulgaria
Origin Music - Australia, New Zealand
Cloud 9 Music - Benelux
Mode Musik - Japan
Oyez - Italy
Rocking Gorillas - Brazil
Smilodon Songs - Nordic & Baltic States
OMSA Songs - Argentia, Chile, Uruguay
D-Version Music Publishing - Greece
Schubert Music - Eastern Europe (excl. Baltic States), Russia, CIS States
Feel Music - Korea
Talit Muzic Publishing - Isreal
Peermusic - Spain, Portugal, East Asia (excl. Korea), Southeast Asia, India, South Africa, Latin America (excl. Brazil, Argentina, Chile, Uruguay)

Adverts (World)

Apple launch 2019 
Apple Watch
Ebay
Nike
WWF 
NHS 
Huawei 
Pepsi 
Lexus
Audi
Budweiser
Pioneer
Sonos
H&M David Beckham 
Guinness
DKNY
Samsung
Playstation
GoPro 
Victoria’s Secret 
BMW 
Coca-Cola 
T-Mobile 
Nintendo 
Citroen 
Miscrosoft
O2

US Film and Trailers

Destroyer
Hateful Eight
Assassin’s Creed
Blade Runner Black Out 2022 
The Snowman
Daddy’s Home 2
Flatliners
Selma
Interstellar
Dallas Buyers Club
Maleficent
The Big Short
Pain & Gain
American Made
A Place Beyond The Pines 
The Host
Side Effects
Flight
Mission Impossible 4 
Killing Them Softly
Looper
Step Up 4 / Revolution 
Lawless
21 Jump Street Project X
Thor
Extremely Loud and Incredibly Close
The Fighter
Dear John

US TV

Broad City
The OA
Top Boy 3
Good Girls
Grey’s Anatomy
Shameless
Snatch
The Good Liar
House of Cards
Walking Dead
Homeland
CSI
Suits
Girls
The Blacklist
True Blood
The Originals
American Dad
The Good Wife
Vampire Diaries
Gossip Girl
Six Feet Under
NCIS
Breaking Bad
Ugly Betty
True Blood
The Killing

UK Film and TV

I May Destroy You
T2 Trainspotting 
Yardie
Sex Education (Netflix) 
Baptiste
Match Of The Day 
Made In Chelsea
The Innocents (Netflix) 
Hanna
Our Girl
Orange Is The New Black (Netflix) 
Marcella (theme song)
FIFA World Cup Russia 2018 
Sherlock
Top Boy 2
Eastenders
Shipwrecked
The Grand Tour
Top Gear
Motorsport F1 Grand Prix 
Hollyoaks
Football Focus Wimbledon
Waterloo Road 
Kildulthood + Adulthood 
The Jonathan Ross Show 
Snatch

Video Games

Grand Theft Auto V 2021 Onrush (50+ tracks used) FIFA 2021
PES 2021
Arca’s Path
Forza Horizon
Madden NFL 19
The Sims 4 StrangerVille Grand Theft Auto
UFC2
Borderlands 2
Call of Duty
Gran Turismo 5
Crackdown + Crackdown 2 Need For Speed

Bespoke Composition “Work For Hire”

I May Destroy You (HBO, BBC One) TV show: original score (Raffertie)
Strangers (ITV/Amazon Prime) TV show - main theme and original score (Raffertie)
Assassin’s Creed Rogue video game trailer (Forest Swords)
Apple advert (Flying Lotus)
Nike CR7 advert (The Qemists)
Nike ft. Christiano Ronaldo advert - bespoke remix of The Heavy ‘Turn Up’
Bladerunner 2022 anime short film directed by Shinichiro Watanabe - original score (Flying Lotus/Kuedo) Donna Karan fragrance advert - bespoke rework of Jono McCleery ‘She Moves’ (Ital Tek)
Lipton’s advert (Dom Howard)
Sony World Cup 2014 advert (The Easy Access Orchestra)
Nike ‘Ice Kings’ advert (Alex Banks)
Maleficent film trailer - bespoke remix of ‘Once Upon A Time’ sung by Lana Del Rey (Raffertie)
Jaguar advert - bespoke cover version of Elvis Presley ‘A Little Less Conversation’ (The Heavy)
Skins (E4) TV show, original score (Segal)
The Crimson Wing film, original score (The Cinematic Orchestra)
SSX video game score (Raffertie & The Qemists)
Forza 4 video game score (The Qemists)
Heineken advert (Dom Howard)
Grolsch advert (Mr Scruff)
Splinter Cell: Conviction video game score (Amon Tobin)

Apple Launch Highlight

Apple have announced several new updates across hardware, software, and services in 2023. Across these updates they have featured Ninja Tune artists in their marketing deliverables. These include for Ninja artists such as; Jayda G, LP Giobbi, ODESZA, Yaya Bey and Young Fathers. 

Social Activism

Every time you do anything that affects other people, you send ripples out through the society around you – and the music you listen to, the people you listen to it with, the networks you form around it, the places you go to hear it, the money you spend on it, the companies you buy it from: every single one of these things has immediate and lasting effects on the real world.
Music Is Political, a Ninja Tune essay on politics and music.

Ninja Tune devotes time and resources to non-profit initiatives to support the community around them and also to develop a dialogue with audiences on relevant social issues. From Coldcut's early partnerships with Greenpeace and others to our involvement with the Independent Music Cup, XLP/Arts Emergency, MIND, Help Refugees, and ongoing donations to organisations like Fair FightExtinction Rebellion and Rainforest Trust this has been in Ninja Tune's DNA since inception.

We know that reducing and offsetting our own emissions alone is not the solution to this crisis which is why we are also investing in campaigns to make changes in other ways, including: 

• Ninja Tune is a co-founder of Music Declares Emergency

• Co-founder of AIM Climate Action Group, a signatory to the Music Climate Pact and a founder investor in IMPALA's Carbon Calculator

• Coldcut co-produced the EU funded Energy Union film and tour in 2009.

• Ninja Tune has funded various Extinction Rebellion projects including Roger Hallam's book 'Common Sence for the 21st Century' and a 40 metre 'A Flood Is Coming' banner used in April 2019 rebellion.

• Seed funding for Transition Lab, a campaign to engage scientists in climate solutions.

Ninja Tune support of Help Refugees winter appeal: A group of Ninja Tune employees volunteered in Calais, Northern France, playing a small part in the inspirational support that charities like Help Refugees are providing to displaced people every day. Off the back of this, we hosted a fundraiser matching every pound that was donated by their audiences on Giving Tuesday. A total of £34,043 has been raised so far – £15,838 from Ninja Tune.

Ceesay Nursery School in The Gambia: For several years Ninja Tune has sponsored a child’s education in The Gambia as well as part-funding the building of Ceesay Nursery School, with three of the classrooms to be named after the label in honour of their donations.



Independent Music Cup: Launched in 2015 as a gender-inclusive five-a-side football tournament, the Indie Music Cup has since raised over £20K for its selected charities (War Child, Syria Relief, Crisis, Médecins Sans Frontières and Young Urban Arts Foundation). The brainchild of Ninja Tune staff, the tournament comprised of London record labels: Young Turks, Domino, Warp, radio stations: Worldwide FM, Boiler Room, Dazed, NTS, publications: Mixmag, Crack, The i, venues: Barbican, Columbo Group and many more.

Youth Music and Arts Emergency: Ninja Tune staff have taken time out to give advice to London youth on the music industry and the company have hosted workshops to help teens

MIND: Ninja Tune is helping the mental health charity MIND in developing a workshop for people working in the electronic music sector. Off the back of the workshop, in collaboration with other music companies, we've been working on producing a guide/set of resources for individuals, managers & organisations in the form of a downloadable & easily accessible PDF.

We’ve begun working with a local Lambeth charity called Community TechAid, whose purpose is to tackle digital poverty and create inclusive avenues for those who don’t have access to technology. 

Climate Change

View our sustainability pledge here.

Behind the scenes, Ninja Tune is committed to fighting climate change and reducing its carbon footprint, and as such has switched to renewable energy suppliers for our London and LA offices. The label also offers artists a deal to switch their gas and electricity to green energy supplier Good Energy, with any additional costs paid for by Ninja Tune. In 2016 Ninja Tune began offsetting their cloud server electricity use through the purchase of renewable energy credits (RECS), a voluntary annual payment to support the renewable energy sector.

Since 2010 Ninja Tune has worked with Julie’s Bicycle on an initiative to reduce the music industry’s carbon footprint, by lowering our plastic usage in physical products.

Cool Earth: In the fight against their carbon footprint from touring and manufacturing Ninja Tune has become a regular donor to the Cool Earth initiative

Ninja Tune partnered with Music Declares Emergency to release tracks from our catalogue on a new bioplastic vinyl alternative. 

The release will be the first publicly available example of a bioplastic vinyl alternative, developed by Evolution Music as part of their mission to decarbonise the production of physical product in the music business. All money raised will be used by Music Declares Emergency to fund the organisation's work to place music at the heart of the climate conversation. More infortmation here.

 

Balancing Our Emissions

Ninja Tune is working with Dan Morrell's Balance to balance our 2021 and 2022 footprint. Balance helps create long-term biodiversity and protect the climate through responsible planting and protection of forests. Balance goes beyond offsetting to support the enduring biodiversity that is essential to sustain life on Earth.

Our work with Balance involves ongoing investment in Marston Vale planting and protecting a new forest in a previously industrial site between Bedford and Milton Keynes in southern England (location/grid reference 52.0647637N 0.5682992W).

Previous projects Ninja Tune has supported: Trees for CitiesGrow TreesRainforest TrustBorneo Nature FoundationYarra Yarra Biodiversity Project Utsil Naj - Healthy Homes for MexicoSolar Cooking for Refugee Families in Chad20 MW Biomass Power Project in Chhattisgarh, India

International

AUSTRALIA + NEW ZEALAND

Recent Notable AUS Charts

  • Hiatus Kaiyote ‘Mood Valiant' #4 
  • Bonobo ‘Fragments’  #6
  • Bonobo ‘Migration’ #12
  • Black Country, New Road ‘Ants From Up There' #6
  • Bicep ‘Isles’ #5 (ARIA Physical Chart)
  • Bicep ‘Isles' #12 (Album Chart) 
  • Sampa The Great ‘The Return’ #12 
  • ODESZA ’The Last Goodbye' #22
  • Thundercat ‘It Is What It Is’ #50 

 

Recent Notable NZ Charts

  • Bonobo ‘Migration’ #27 
  • Black Country, New Road ‘Ants From Up There’ - #17
  • Thundercat ‘It Is What It Is’ - #36 Album Chart



Recent Notable AUS Awards 

  • Sampa The Great - AIR Awards 2020 - Best Independent Hip Hop Album (The Return) 
  • Sampa The Great - ARIA Music Awards - Best Hip Hop Release (WIN), Album Of The Year, Best Female Artist, Best Independent Release (The Return) 
  • Sampa The Great - Australian Music Prize - Album Of The Year 2017 (Birds and the BEE9), Album Of The Year 2019 (The Return) 

 

Radio

  • Triple J 
    • Recent Playlist adds
      • ODESZA ‘To Be Yours’
      • DJ Seinfeld & Confidence Man ‘Now U Do’
    • Like A Version 
  • Double J 
    • Feature Album 
      • Sofia Kourtesis ‘Madres’ 

 

Press

  • Sampa The Great - S Guide supplement cover here and here
  • Sampa The Great - The Big Issue feature
  • Hiatus Kaiyote - NME Cover

 

TV

  • Rage 

 

DSP

  • Thundercat x Tame Impala ‘No More Lies’ cover of Spotify NMF AUS

Marketing

 

GERMANY

 

Charts

  • Bicep, Isles - #8
  • Black Country New Road, Ants From Up There - #10
  • Bonobo, Migration - #11 Album Chart 
  • Bonobo, Fragments - #3 Album Chart
  • ODESZA, The Last Goodbye - #31 Album Chart
  • Roisin Murphy - Hit Parade - #6 Album Chart  
  • Thundercat, It Is What It IS - #30 Album Chart
  • The Cinematic Orchestra, To Believe - #42 Album Chart
  • The Midnight, Heroes - #41 Album Chart
  • Black Country New Road, For The First Time - #44 Album Chart
  • Fink, IIUII - #61 Album Chart

 

Sessions

 

Radio

  • Recent airplay top 200 entries: Bonobo, Bicep, Roosevelt (4 singles / peak #122), ODESZA, 
  • Sofia Kourtesis album of the week features: Radio Eins, Sunshine Live, ByteFM, BR2 Zündfunk, Flux FM, MDR Sputnik
  • 8 singles on Radio Eins’ 300 most played songs of 2023

 

Press

  • Sofia Kourtesis interview features in TAZ, Berliner Zeitung, Vogue Germany + reviews on Spiegel Online, ZEIT, Diffus, Westzeit
  • Roisin Murphy album of the month feature in Musikexpress, Interview feature in FAZ, extended feature in Vogue Germany
  • Cover Stories: BRONSON, ODESZA (2x), Bonobo, Tiga, Young Fathers, Helena Hauff, Thundercat (Numero Homme Cover)

 

Marketing 

  • Street Fence - Floating Points, Bonobo, Ben Böhmer, Thundercat, TSHA, ODESZA, Bonobo, Hiatus Kaiyote, The Cinematic Orchestra
  • Wild Postering campaigns in Berlin & Hamburg: Little Dragon, Young Fathers, BICEP, BRONSON, Jordan Rakei, Jayda G, Thundercat, Roosevelt 
  • Print Ads in Musikexpress, Kulturnews, FAZE, Piranha, START, MINT, Lodown, Jazzthetik, Jazzthing, Visions, OX Fanzine, Spex, Juice, Eclipsed
  • Covermount CD’s Musikexpress: Young Fathers, Nabihah Iqbal, Sofia Kourtesis, Jayda G, Roisin Murphy, LYZZA, Jordan Rakei, Park Hye Jin, Hiatus Kaiyote, Howling, Genevieve Artadi, Bonobo, Sampa The Great, Marie Davidson
  • Banner ads on Kaputt Mag, Plattentests, Groove, Tonspion, LAUT, Musikexpress, 
  • Floating Points - Berlin street fence billboard here and here
  • Roosevelt - 40 Billboards in Berlin, Hamburg & Cologne
  • Cinema Album Pre-Listening event Cinematic Orchestra
  • Berlin Single Release Event Ben Böhmer
  • Berlin Pop Up Store The Cinematic Orchestra
  • Instore Sessions at Oye & Sound Metaphors
  • Stalls at Independent Label Markets in Berlin & Immergut Festival
  • Kamasi Washington Jazz Echo & Jazz Platinum Awards

 

DSP

  • Spotify Mobile Home Banners: Ben Böhmer, Jayda G, Roosevelt, ODESZA (x2), TSHA, VTSS, Roosevelt,
  • Spotify HPTO’s: Howling, The Cinematic Orchestra, The Midnight
  • TikTok Newsletter Mentions: Ben Böhmer (Videos of the Week)
  • New Music Friday ads: DJ Seinfeld x Confidence Man, Roisin Murphy, Roosevelt
  • Playlist Covers:
  • Spotify Electronic Rising: Ben Böhmer, Bonobo, Howling, 
  • Spotify Electronic Brandneu: Helena Hauff, Ross From Friends
  • Spotify OFF POP: BICEP, Jayda G, Little Dragon, Roisin Murphy, Poolside, Roosevelt (x2), The Midnight
  • Spotify Indie Radar: The Cinematic Orchestra
  • Tidal Redaktionsfavoriten: BICEP, Sofia Kourtesis, Black Country New Road (x2), Bonobo (x2)



FRANCE

 

Charts

  • Bonobo, Migration - France - #35 Album Chart

 

Radio 

  • Rahill - Live à FIP December 2023 
  • Rahill, Yaya Bey, Roisin Murphy, Little Dragon - Selection FIP 

 

Press

  • Roisin Murphy - MIXTE Magazine cover
  • Roisin Murphy - Tsugi shared cover  
  • Thundercat - Telerama Sortir cover 

 

TV

  • Sampa The Great - C A Vous (FR national TV) live session
  • Young Fathers - ARTE - Echoes (FR national TV) concert 

 

Marketing 



BENELUX

 

Charts

  • Bicep, Isles - Belgium - #3 Album Chart
  • Bicep, Isles - Netherlands - #28 Album Chart
  • Black Country New Road, Ants From Up There Belgium - #11 Flanders
  • Black Country New Road, Ants From Up There - Netherlands - #9
  • Bonobo, Migration - Belgium - #6 Flanders
  • Bonobo, Migration - Belgium - #20 Wallonia 
  • Bonobo, Migration - Netherlands - #10 Album Chart 
  • Bonobo, Fragments - Belgium  - #11 Flanders
  • Bonobo, Fragments - Belgium - #10 Wallonia
  • Bonobo, Fragments - Netherlands - #9
  • Roisin Murphy, Hit Parade - Belgium - #16 Flanders 
  • Thundercat, It Is What It Is - Belgium - #28 Album Chart

 

Press

  • Thundercat - Get Familiar cover

 

Radio 

  • Bicep, Glue - 3FM MEGAHIT
  • Bonobo, Hiatus Kaiyote - Stu Bru ‘Catch of the Day’

 

Marketing 



REST OF EUROPE

 

Charts

  • Bicep, Isles - Switzerland - #26 Album Chart 
  • Black Country New Road, Ants From Up There - Austria - #29 O3 Album Chart
  • Black Country New Road, Ants From Up There - Switzerland - #25
  • Bonobo, Migration - Austria - #15 O3 Album Chart
  • Bonobo, Migration - Finland - #33 Album Chart
  • Bonobo, Migration - Hungary - #40 Album Chart 
  • Bonobo, Migration - Italy - #49 Album Chart 
  • Bonobo, Migration - Poland - #16 Album Chart 
  • Bonobo, Migration - Switzerland - #5 Album Chart 
  • Bonobo, Fragments - Austria - #15 O3 Album Chart
  • Bonobo, Fragments - Switzerland - #8
  • ODESZA, The Last Goodbye - Switzerland - #17 Album Chart
  • Roisin Murphy, Hit Parade - Switzerland - #12 Album Chart 

 

Press

  • Roisin Murphy - Harper’s Bazaar Serbia cover (SB) 

 

TV

 

Marketing

 

JAPAN

 

Charts

  • Thundercat ‘It Is What It Is’ - #10 Daily Chart / #25 Weekly Album Chart
  • Multiple top 10 entries in the JP iTunes main chart

 

Press

  • Floating Points - Sound & Recording studio feature 
  • Thundercat - Popeye feature 
  • Thundercat ‘It Is What It Is’ - Jazz The New Chapter Cover, MUSIC MAGAZINE Cover, WWD Cover 
  • Thundercat 'Drunk’ - International album of the year (2017) in Yomiuri Newspaper (biggest circulated newspaper in the world)

 

Radio 

  • Multiple entries into J-Wave's Tokio Hot 100 radio chart
  • ODESZA - Oricon heavy rotation chart (radio chart) 
  • Thundercat x Tame Impala - "No More Lies" has received amazing results at Japanese radio, with the single ranked in the following charts
    • Domestic/Overseas Top50:  #20 (Previous: #64↑)
    • Overseas Chart: #2 (#18↑)
    • FM + AM Tokyo Chart: #15(#30↑)
    • J-WAVE OA Chart: #5
    • J-WAVE "TOKiO HOT 100" Chart: #14
    • FM COCOLO OA Chart: #4
  • ODESZA ‘Say My Name’ - #21 on Tokio Hot 100 Chart

 

TV 

  • Thundercat - NHK Tensai TV Kun Kids show
  • Louis Cole - NHK Tensai TV Kun Kids show
  • The Heavy - Performance on Japanese Breakfast TV show 'Sukkiri!!’
  • Brainfeeder - feature on Gen Hoshino’s (most influential Japanese musician/actor) show on NHK (JP equivalent of BBC) 

 

Marketing 

    • Misc 
      • The Cinematic Orchestra - Pitchblack Playback album listening session in Uplink cinema in Tokyo 
      • Floating Points - Listening party at High-Fidelity sound listening room
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      •  
    • Retail 
      • The Cinematic Orchestra pop up store here and here
      • Bonobo ‘Fragments’ - various in-store visibility 
      • Thundercat - Tower Records Shinjuku visit
      • Exclusive coloured vinyl - Peggy Gou (orange exclusive to Technique), Tycho (Green exclusive around Fuji Rock), Thundercat (JP exclusive hologram 10”), Floating Points (JP exclusive hologram CD)
      • Entries in the Tower Records store charts - Jordan Rakei #2, Young Fathers #4
      • ’Tower Recommends' picks - large marketing/visibility package across all Tower Records Stores, videos on screens in Shibuya etc.. - ODESZA, RAC and more
  • Outdoor

 

Live/Misc

  • Recent Fuji Rock Performances - Tycho, Bonobo, The Cinematic Orchestra, Peggy Gou, ODESZA, Thundercat, Black Country New Road
  • Ninja Tune x Sasquatchfabrix x Beams clothing collaboration